Marketing Strategy & Competitive Positioning / Graham Hooley...[and others]

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Material type: Text

TextPublication details: Pearson Education, 2017 Harlow :Edition: 6th edDescription: xv, 569 p. : ill. ; 27 cmISBN:

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Contents:

Marketing Strategy

Competitive Market Analysis

Identifying Current and Future Competitive Positions

Competitive Positioning Strategies

Implementing the Strategy

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.127 H66M 2017 (Browse shelf(Opens below))	Available		B008905

Total holds: 0

Marketing Strategy

Competitive Market Analysis

Identifying Current and Future Competitive Positions

Competitive Positioning Strategies

Implementing the Strategy

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