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Burns, Alvin C.

Marketing Research / Alvin C. Burns, Ann Veeck and Ronald F. Bush - 8th ed. - Harlow : Pearson Education, 2017 - 489 p. : ill. ; 26 cm.

Introduction to marketing Research The Marketing Research Industry The Marketing Research Process and Defining the Problem and Research Objectives Research Design Secondary Data and Packaged Information

ISBN: 9781292153261 1660

Subjects--Topical Terms:
MARKETING RESEARCH
MARKETING
MARKETING--PLANNING

LC Class. No.: HF 5415.2 / B87M 2017