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Marketing Research / Alvin C. Burns, Ann Veeck and Ronald F. Bush
Material type:
TextPublication details: Pearson Education, 2017 Harlow :Edition: 8th edDescription: 489 p. : ill. ; 26 cmISBN: - 9781292153261
- HF 5415.2 B87M 2017
Contents:
Introduction to marketing Research
The Marketing Research Industry
The Marketing Research Process and Defining the Problem and Research Objectives
Research Design
Secondary Data and Packaged Information
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.2 B87M 2017 (Browse shelf(Opens below)) | Available | B008912 |
Total holds: 0
Introduction to marketing Research
The Marketing Research Industry
The Marketing Research Process and Defining the Problem and Research Objectives
Research Design
Secondary Data and Packaged Information
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