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Kotler, Philip

Principles of marketing / Philip Kotler & Gary Armstrong - 17 th ed. - Boston : Pearson, 2018 - 734 p. : ill. ; 28 cm.

Defining marketing and the marketing process Understanding the marketplace and consumer value Designing a customer value-driven strategy and mix Extending marketing

ISBN: 9781292220178 1540.00

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT
MARKETING--PLANNING

LC Class. No.: HF 5415 / K67P 2018