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Principles of marketing / Philip Kotler & Gary Armstrong
Material type:
TextPublication details: 2018 Boston : Pearson,Edition: 17 th edDescription: 734 p. : ill. ; 28 cmISBN: - 9781292220178
- HF 5415 K67P 2018
Contents:
Defining marketing and the marketing process
Understanding the marketplace and consumer value
Designing a customer value-driven strategy and mix
Extending marketing
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 K67P 2018 (Browse shelf(Opens below)) | Available | B008991 |
Total holds: 0
Defining marketing and the marketing process
Understanding the marketplace and consumer value
Designing a customer value-driven strategy and mix
Extending marketing
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