Social media management : technologies and strategies for creating business value /
Looy, Amy van
Social media management : technologies and strategies for creating business value / [electronic resource] Amy Van Looy - Cham, Switzerland : Springer, 2016 - 1 online resource (xix, 250 pages) : illustrations. - Springer texts in business and economics, 2192-4333 . - Springer texts in business and economics. .
Includes bibliographical references and index
Introduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding
9783319219905 (E-book)
SOCIAL MEDIA
INTERNET MARKETING
BUSINESS--COMPUTER NETWORK RESOURCES
IT IN BUSINESS
E-BUSINESS/E-COMMERCE
HUMAN RESOURCE MANAGEMENT
HF5 415.1265 / L66S 2016
Social media management : technologies and strategies for creating business value / [electronic resource] Amy Van Looy - Cham, Switzerland : Springer, 2016 - 1 online resource (xix, 250 pages) : illustrations. - Springer texts in business and economics, 2192-4333 . - Springer texts in business and economics. .
Includes bibliographical references and index
Introduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding
9783319219905 (E-book)
SOCIAL MEDIA
INTERNET MARKETING
BUSINESS--COMPUTER NETWORK RESOURCES
IT IN BUSINESS
E-BUSINESS/E-COMMERCE
HUMAN RESOURCE MANAGEMENT
HF5 415.1265 / L66S 2016