MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01724nmm a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210703232407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210519b2016 sz |||||o|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783319219905 (E-book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SPU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5 415.1265 |
| Item number |
L66S 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Looy, Amy van |
| 9 (RLIN) |
242332 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media management : |
| Remainder of title |
technologies and strategies for creating business value / |
| Statement of responsibility, etc. |
Amy Van Looy |
| Medium |
[electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cham, Switzerland : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xix, 250 pages) : |
| Other physical details |
illustrations. |
| 449 ## - DEPARTMENT |
|---|
| Department name |
บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 449 ## - DEPARTMENT |
|---|
| Department name |
บางเขน. คณะบริหารธุรกิจ. การตลาดดิจิทัล |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Springer texts in business and economics, |
| International Standard Serial Number |
2192-4333 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Definitions, Social Media Types, and Tools -- Social Media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence 1) -- Social Network Data and Predictive Mining (Business Intelligence 2) -- e-Recruitment -- Crowdfunding<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SOCIAL MEDIA |
| 9 (RLIN) |
200011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
INTERNET MARKETING |
| 9 (RLIN) |
46868 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS |
| General subdivision |
COMPUTER NETWORK RESOURCES |
| 9 (RLIN) |
55632 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
IT IN BUSINESS |
| 9 (RLIN) |
242333 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
E-BUSINESS/E-COMMERCE |
| 9 (RLIN) |
238236 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HUMAN RESOURCE MANAGEMENT |
| 9 (RLIN) |
153800 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Springer texts in business and economics. |
| International Standard Serial Number |
2192-4333 |
| 9 (RLIN) |
238278 |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
SPU |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1fSkwW86y2jMIghLG0onenznXFqKP4ygi/view?usp=sharing">https://drive.google.com/file/d/1fSkwW86y2jMIghLG0onenznXFqKP4ygi/view?usp=sharing</a> |
| Link text |
View Full-text |
| 910 ## - ACQUISITION INFORMATION (SPU) |
|---|
| Purchaser |
Library |
| Publisher |
Springer |
| Accession date |
190521 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book |
| 998 ## - STAFF NAME (SPU) |
|---|
| ผู้ลงรายการ |
niparat 0521 |