Introduction to Electronic Commerce and Social Commerce /
Turban, Efraim
Introduction to Electronic Commerce and Social Commerce / [electronic resource] by Efraim Turban ... [et al.] - Fourth edition - Cham, Switzerland : Springer International Publishin, 2017 - 1 online resource - Springer Texts in Business and Economics, 2192-4333 . - Springer texts in business and economics. .
Includes bibliographical references and index
Overview of electronic commerce -- E-commerce : mechanisms, platforms, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-commerce -- Innovative EC systems : From E-government to E-learning, knowledge management, E-health, and C2C commerce -- Mobile commerce and the internet of things -- Social commerce : foundations, social marketing, and advertising -- Social enterprise and other social commerce topics -- Marketing and advertising in E-commerce -- E-commerce security and fraud issues and protections -- Electronic commerce payment systems and order fulfillment -- Implementation issues : from globalization to justification, privacy, and regulation
9783319500911 (E-book)
BUSINESS
MANAGEMENT INFORMATION SYSTEMS
ELECTRONIC COMMERCE
HF 5548.32 / T87E 2017
Introduction to Electronic Commerce and Social Commerce / [electronic resource] by Efraim Turban ... [et al.] - Fourth edition - Cham, Switzerland : Springer International Publishin, 2017 - 1 online resource - Springer Texts in Business and Economics, 2192-4333 . - Springer texts in business and economics. .
Includes bibliographical references and index
Overview of electronic commerce -- E-commerce : mechanisms, platforms, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-commerce -- Innovative EC systems : From E-government to E-learning, knowledge management, E-health, and C2C commerce -- Mobile commerce and the internet of things -- Social commerce : foundations, social marketing, and advertising -- Social enterprise and other social commerce topics -- Marketing and advertising in E-commerce -- E-commerce security and fraud issues and protections -- Electronic commerce payment systems and order fulfillment -- Implementation issues : from globalization to justification, privacy, and regulation
9783319500911 (E-book)
BUSINESS
MANAGEMENT INFORMATION SYSTEMS
ELECTRONIC COMMERCE
HF 5548.32 / T87E 2017