Introduction to Electronic Commerce and Social Commerce / by Efraim Turban ... [et al.] [electronic resource]
Material type:
Computer fileSeries: Springer texts in business and economicsPublication details: Cham, Switzerland : Springer International Publishin, 2017Edition: Fourth editionDescription: 1 online resourceISBN: - 9783319500911 (E-book)
- HF 5548.32 T87E 2017
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
E-Book
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SPU Library, Bangkok (Main Campus) | Electronic Resources | HF 5548.32 T87 2017 (Browse shelf(Opens below)) | Available | 9783319500911 |
Includes bibliographical references and index
Overview of electronic commerce -- E-commerce : mechanisms, platforms, and tools -- Retailing in electronic commerce : products and services -- Business-to-business E-commerce -- Innovative EC systems : From E-government to E-learning, knowledge management, E-health, and C2C commerce -- Mobile commerce and the internet of things -- Social commerce : foundations, social marketing, and advertising -- Social enterprise and other social commerce topics -- Marketing and advertising in E-commerce -- E-commerce security and fraud issues and protections -- Electronic commerce payment systems and order fulfillment -- Implementation issues : from globalization to justification, privacy, and regulation
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