Academic brands : distinction in global higher education /
Academic brands : distinction in global higher education /
edited by Mario Biagioli, Madhavi Sunder
- Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2022
- online resource
Part IAre Academic Brands Distinctive? -- Part IILocal and Global Dimensions -- Part IIIConflicted Interests, Haunting Associations --
9781108881920
UNIVERSITIES AND COLLEGES--MARKETING
EDUCATION, HIGHER--MARKETING
TRADEMARKS
BRANDING (MARKETING)
Electronic books
LB 2342.82 / A22 2022
Part IAre Academic Brands Distinctive? -- Part IILocal and Global Dimensions -- Part IIIConflicted Interests, Haunting Associations --
9781108881920
UNIVERSITIES AND COLLEGES--MARKETING
EDUCATION, HIGHER--MARKETING
TRADEMARKS
BRANDING (MARKETING)
Electronic books
LB 2342.82 / A22 2022