MARC details
000 -LEADER |
fixed length control field |
01226nmm a22003257a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240613114823.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240613s2022||||enk o ||1 0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781108881920 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SPU |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
main |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
LB 2342.82 |
Item number |
A22 2022 |
245 00 - TITLE STATEMENT |
Title |
Academic brands : |
Remainder of title |
distinction in global higher education / |
Statement of responsibility, etc. |
edited by Mario Biagioli, Madhavi Sunder |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Cambridge, United Kingdom ; |
-- |
New York, NY, USA : |
Name of publisher, distributor, etc. |
Cambridge University Press, |
Date of publication, distribution, etc. |
2022 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
online resource |
449 ## - DEPARTMENT |
Department name |
บางเขน. วิทยาลัยบัณฑิตศึกษาด้านการจัดการ. ปรัชญาดุษฎีบัณฑิต สาขาวิชาการบริหารการศึกษา |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part IAre Academic Brands Distinctive? -- Part IILocal and Global Dimensions -- Part IIIConflicted Interests, Haunting Associations -- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
UNIVERSITIES AND COLLEGES |
General subdivision |
MARKETING |
9 (RLIN) |
257991 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
EDUCATION, HIGHER |
General subdivision |
MARKETING |
9 (RLIN) |
257992 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
TRADEMARKS |
9 (RLIN) |
40954 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRANDING (MARKETING) |
9 (RLIN) |
160068 |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books |
9 (RLIN) |
142883 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Biagioli, Mario, |
Dates associated with a name |
1955- |
Relator term |
editor |
9 (RLIN) |
257993 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sunder, Madhavi |
Relator term |
editor |
9 (RLIN) |
257994 |
850 ## - HOLDING INSTITUTION |
Holding institution |
SPU |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://doi.org/10.1017/9781108881920<br/>">https://doi.org/10.1017/9781108881920<br/></a> |
910 ## - ACQUISITION INFORMATION (SPU) |
Purchaser |
Library |
Publisher |
Cambridge University Press |
Accession date |
130624 |
Barcode |
EB000648 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
E-Book |
998 ## - STAFF NAME (SPU) |
ผู้ลงรายการ |
jirawan 0624 |