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Keegan, Warren J.

Global marketing management / Warren J. Keegan - 6th ed. - Upper Saddle River, N.J.: Prentice-Hall, 1999 - xiv, 639 p ; 26 cm. - Prentice Hall Series in Marketing .

Includes appendix and index

The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program

ISBN: 0130103365

Subjects--Topical Terms:
EXPORT MARKETING--MANAGEMENT
EXPORT MARKETING--MANAGEMENT--CASE STUDIES

LC Class. No.: HF 1416 / K43G 1999