Global marketing management / Warren J. Keegan
Material type: TextSeries: Prentice Hall Series in MarketingPublication details: Upper Saddle River, N.J.: Prentice-Hall, 1999Edition: 6th edDescription: xiv, 639 p ; 26 cmISBN:- 0130103365
- HF 1416 K43G 1999
Contents:
The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 K43G 1999 (Browse shelf(Opens below)) | Available | B001182 | ||||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | HF 1416 K43G 1999 (Browse shelf(Opens below)) | C.2 | Available | BG000303 |
Total holds: 0
Includes appendix and index
The global marketing environment--Analyzing and targeting global market opportunites--Creating global marketing programs--Managing the global marketing program
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