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Malhotra, Naresh K

Basic marketing research : applications to contemp [book] - พิมพ์ครั้งที่ 1 - Upper Saddle River, NJ: Prentice - Hall, 2002 - xxxiii, 685 P.,ill ; 26 cm + 1 CD-ROM

Includes index

ISBN: 0130090484

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF 5415.2 / M34B 2002