Marketing /
Bovee, Courtland L
Marketing / [book] Courtland L. Bovee, Michael J. Houston, John V. Thell - 2nd ed. - New York : McGraw-Hill, 1995 - 721 p. ill ; 28 cm.
Includes bibliographical references and index
Understanding Marketing Today--Market Analysis and Target Marketing--Product Strategy--Pricing Strategy and Management--Distribution Strategies--Promotions Strategies--Promotion Strategy--Marketing in Today's Global Economy
0071138501 413 Bht
MARKETING
HF 5415 / B68M 1995
Marketing / [book] Courtland L. Bovee, Michael J. Houston, John V. Thell - 2nd ed. - New York : McGraw-Hill, 1995 - 721 p. ill ; 28 cm.
Includes bibliographical references and index
Understanding Marketing Today--Market Analysis and Target Marketing--Product Strategy--Pricing Strategy and Management--Distribution Strategies--Promotions Strategies--Promotion Strategy--Marketing in Today's Global Economy
0071138501 413 Bht
MARKETING
HF 5415 / B68M 1995