Marketing / (Record no. 70006)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02150nam a2200421 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051109s1995 nyu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071138501 |
| Terms of availability | 413 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN SPU-KK |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | B68M 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L |
| 9 (RLIN) | 68992 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Courtland L. Bovee, Michael J. Houston, John V. Thell |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 721 p. |
| Other physical details | ill ; |
| Dimensions | 28 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding Marketing Today--Market Analysis and Target Marketing--Product Strategy--Pricing Strategy and Management--Distribution Strategies--Promotions Strategies--Promotion Strategy--Marketing in Today's Global Economy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thill, John V |
| 9 (RLIN) | 73073 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Houston, Michael J |
| 9 (RLIN) | 73074 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | ศูนย์หนังสือมศป. |
| Accession date | 030505 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | benz 0316 |
| ผู้วิเคราะห์รายการ | benz 0316 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0308 |
| ผู้วิเคราะห์รายการ | niparat 0308 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 1105 |
| ผู้วิเคราะห์รายการ | vip 1105 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 521.00 | HF 5415 B68M 1995 | BG000377 | 20/10/2007 | 10/02/2017 | General Book | |||||
| In Cataloging | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 04/03/2016 | 521.00 | HF 5415 B68M 1995 | KKE000191 | 04/03/2016 | C.1 | 10/02/2017 | General Book | |||
| In Cataloging | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 04/03/2016 | 521.00 | HF 5415 B68M 1995 | KKE000192 | 04/03/2016 | C.2 | 10/02/2017 | General Book | |||
| In Cataloging | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 04/03/2016 | 521.00 | HF 5415 B68M 1995 | KKE000193 | 04/03/2016 | C.3 | 10/02/2017 | General Book | |||
| In Cataloging | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 04/03/2016 | 521.00 | HF 5415 B68M 1995 | KKE000194 | 04/04/2017 | C.4 | 10/02/2017 | General Book |