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Kotler, Philip.

Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. - Boston, Mass. : Harvard Business School Press, 2002. - xii, 193 p. ; 24 cm.

Includes bibliographical references (p. 167-180) and index.

ISBN: 1578516005 (alk. paper) 1250 Bht.

LCCN: 2001039445

Subjects--Topical Terms:
MARKETING.
TELEMARKETING.
MARKETING--MANAGEMENT.

LC Class. No.: HF5415 / K67M 2002