Marketing moves : (Record no. 74271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01531cam a22003494a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210193017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041006s2002 mau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001039445 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578516005 (alk. paper) |
| Terms of availability | 1250 Bht. |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 12455554 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | K67M 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 114321 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing moves : |
| Remainder of title | a new approach to profits, growth, and renewal / |
| Statement of responsibility, etc. | Philip Kotler, Dipak C. Jain, Suvit Maesincee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 193 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 167-180) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TELEMARKETING. |
| 9 (RLIN) | 51316 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT. |
| 9 (RLIN) | 34112 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, D. |
| Fuller form of name | (Dipak) |
| 9 (RLIN) | 87815 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suvit Maesincee, |
| Dates associated with a name | 1961- |
| 9 (RLIN) | 87816 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch 061004 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 1250.00 | HF 5415 K67M 2002 | F050482 | 29/03/2010 | C.1 | 10/02/2017 | General Book | ||||
| General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 1250.00 | HF 5415 K67M 2002 | F050483 | 29/03/2010 | C.2 | 10/02/2017 | General Book | ||||
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 1250.00 | HF 5415 K67M 2002 | BG000424 | 20/10/2007 | 10/02/2017 | General Book | |||||
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 1250.00 | HF 5415 K67M 2002 | BG000426 | 20/10/2007 | 10/02/2017 | General Book | |||||
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 1250.00 | HF 5415 K67M 2002 | BG000428 | 20/10/2007 | 10/02/2017 | General Book |