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O'Guinn, Thomas C.

Advertising and integrated brand promotion / [book] Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, 2003 - xxxix, 773 p. : ill. ; 29 cm.

Includes bibliographical references and index

The process : advertising in business and society Planning : analyzing the advertising environment Preparing the message

ISBN: 0324113803 773 Bht (บริจาค)

Subjects--Topical Terms:
ADVERTISING.
ADVERTISING MEDIA PLANNING.

LC Class. No.: HF 5821 / O38A 2003