Advertising and integrated brand promotion /
O'Guinn, Thomas C.
Advertising and integrated brand promotion / [book] Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, 2003 - xxxix, 773 p. : ill. ; 29 cm.
Includes bibliographical references and index
The process : advertising in business and society Planning : analyzing the advertising environment Preparing the message
0324113803 773 Bht (บริจาค)
ADVERTISING.
ADVERTISING MEDIA PLANNING.
HF 5821 / O38A 2003
Advertising and integrated brand promotion / [book] Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, 2003 - xxxix, 773 p. : ill. ; 29 cm.
Includes bibliographical references and index
The process : advertising in business and society Planning : analyzing the advertising environment Preparing the message
0324113803 773 Bht (บริจาค)
ADVERTISING.
ADVERTISING MEDIA PLANNING.
HF 5821 / O38A 2003