Advertising and integrated brand promotion / (Record no. 84945)
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000 -LEADER | |
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fixed length control field | 02161cam a22004334a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170415123034.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050311s2003 ohua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0324113803 |
Terms of availability | 773 Bht (บริจาค) |
049 ## - LOCAL HOLDINGS (OCLC) | |
-- | SPU-CHN SPU-CHG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5821 |
Item number | O38A 2003 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | O'Guinn, Thomas C. |
9 (RLIN) | 101582 |
245 10 - TITLE STATEMENT | |
Title | Advertising and integrated brand promotion / |
Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
Medium | [book] |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Mason, Ohio : |
Name of publisher, distributor, etc. | Thomson/South-Western, |
Date of publication, distribution, etc. | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxix, 773 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
449 #0 - DEPARTMENT | |
Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
449 #0 - DEPARTMENT | |
Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
449 ## - DEPARTMENT | |
Department name | |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The process : advertising in business and society |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Planning : analyzing the advertising environment |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Preparing the message |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | ADVERTISING. |
9 (RLIN) | 36801 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | ADVERTISING MEDIA PLANNING. |
9 (RLIN) | 51266 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Allen, Chris T. |
9 (RLIN) | 71576 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Semenik, Richard J. |
9 (RLIN) | 71347 |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | บัณฑิต |
Accession date | 240608 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Book |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | niparat 0708 |
ผู้วิเคราะห์รายการ | niparat 0708 |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | sumon 1104 |
ผู้วิเคราะห์รายการ | Nuch |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
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General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 26/01/2012 | 1025.00 | HF 5821 O38A 2003 | BG001753 | 26/01/2012 | 10/02/2017 | General Book | C.1 | ||||
General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 26/01/2012 | 1025.00 | HF 5821 O38A 2003 | BG001754 | 26/01/2012 | 10/02/2017 | General Book | C.2 | ||||
General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 1025.00 | HF 5821 O38A 2003 | B003969 | 18/09/2006 | 10/02/2017 | General Book | |||||
General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 20/03/2013 | 0.00 | HF 5821 O38A 2003 | E102920 | 21/03/2013 | 10/02/2017 | General Book |