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Nykiel, Ronald A.

Hospitality management strategies / Ronald A. Nykiel. - Upper Saddle River, NJ. : Pearson Prentice Hall, 2005 - xxi, 470 p

Includes glossary and index

Part 1 Understanding strategy, forces, selection and positioning Part 2 The growth strategies of development financial options Part 3 The offensive (revenue development strategies of marketing sales and custormer retention) X Part 4 The functional strategies of human greources technology and purchasing

ISBN: 0130618764 2097

Subjects--Topical Terms:
HOSPITALITY INDUSTRY--MANAGEMENT.
HOSPITALITY INDUSTRY--MANAGEMENT--CASE STUDIES

LC Class. No.: TX 911.3.M27 / .N94H 2005