Hospitality management strategies / Ronald A. Nykiel.

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Material type: Text

TextPublication details: Upper Saddle River, NJ. : Pearson Prentice Hall, 2005Description: xxi, 470 pISBN:

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Contents:

Part 1 Understanding strategy, forces, selection and positioning

Part 2 The growth strategies of development financial options

Part 3 The offensive (revenue development strategies of marketing sales and custormer retention) X

Part 4 The functional strategies of human greources technology and purchasing

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	TX 911.3.M27 N94H 2005 (Browse shelf(Opens below))	Available		BG001016
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	TX 911.3.M27 .N94H 2005 (Browse shelf(Opens below))	Available		F054494

Total holds: 0

Includes glossary and index

Part 1 Understanding strategy, forces, selection and positioning

Part 2 The growth strategies of development financial options

Part 3 The offensive (revenue development strategies of marketing sales and custormer retention) X

Part 4 The functional strategies of human greources technology and purchasing

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