Heads in beds :
Raza, Ivo
Heads in beds : hospitality and tourism marketing / Ivo Raza. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005 - xvi, 253 p : illus
Includes index
Chapter ONE Hospitality and marketing Chapter TWO The market Chapter THREE Products Chapter FOUR Branding Chapter FIVE Advertising
0131101005
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING
TX 911.3.M3 / R39H 2005
Heads in beds : hospitality and tourism marketing / Ivo Raza. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005 - xvi, 253 p : illus
Includes index
Chapter ONE Hospitality and marketing Chapter TWO The market Chapter THREE Products Chapter FOUR Branding Chapter FIVE Advertising
0131101005
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING
TX 911.3.M3 / R39H 2005