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Raza, Ivo

Heads in beds : hospitality and tourism marketing / Ivo Raza. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2005 - xvi, 253 p : illus

Includes index

Chapter ONE Hospitality and marketing Chapter TWO The market Chapter THREE Products Chapter FOUR Branding Chapter FIVE Advertising

ISBN: 0131101005

Subjects--Topical Terms:
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING

LC Class. No.: TX 911.3.M3 / R39H 2005