Heads in beds : (Record no. 87070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01171pam a2200313ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210194506.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050330s2005 us a 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131101005 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3.M3 |
| Item number | R39H 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Raza, Ivo |
| 9 (RLIN) | 103555 |
| 245 10 - TITLE STATEMENT | |
| Title | Heads in beds : |
| Remainder of title | hospitality and tourism marketing / |
| Statement of responsibility, etc. | Ivo Raza. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 253 p : |
| Other physical details | illus |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter ONE Hospitality and marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter TWO The market |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter THREE Products |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter FOUR Branding |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter FIVE Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HOSPITALITY INDUSTRY |
| General subdivision | MARKETING |
| 9 (RLIN) | 51434 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM |
| General subdivision | MARKETING |
| 9 (RLIN) | 51467 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.เตือนใจ |
| Publisher | พี.บี.ฟอร์ุบุ๊คส์ |
| Accession date | 090305 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0503 |
| ผู้วิเคราะห์รายการ | vip 0503 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 12/10/2006 | 1176.00 | TX 911.3.M3 R39H 2005 | B005846 | 12/10/2006 | 10/02/2017 | General Book |