Essentials of marketing /
Lamb, Charles W
Essentials of marketing / [book] Charles W. Lamb - 3 rd ed - Australia : Thomson, 2003 - xiii, 601 P : Col.ill ; 28 cm + CD-ROM
Icludes glassary and index
Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions
0324113900 350 Bht
MARKETING
MARKETING--MANAGEMENT
HF 5415 / L35E 2003
Essentials of marketing / [book] Charles W. Lamb - 3 rd ed - Australia : Thomson, 2003 - xiii, 601 P : Col.ill ; 28 cm + CD-ROM
Icludes glassary and index
Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions
0324113900 350 Bht
MARKETING
MARKETING--MANAGEMENT
HF 5415 / L35E 2003