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Lamb, Charles W

Essentials of marketing / [book] Charles W. Lamb - 3 rd ed - Australia : Thomson, 2003 - xiii, 601 P : Col.ill ; 28 cm + CD-ROM

Icludes glassary and index

Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions

ISBN: 0324113900 350 Bht

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF 5415 / L35E 2003