Essentials of marketing / (Record no. 92136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01673nam a2200361 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050805s2003 at eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324113900 |
| Terms of availability | 350 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | L35E 2003 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W |
| 9 (RLIN) | 69964 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Charles W. Lamb |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 601 P : |
| Other physical details | Col.ill ; |
| Dimensions | 28 cm + |
| Accompanying material | CD-ROM |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Icludes glassary and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 9 (RLIN) | 69965 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl |
| 9 (RLIN) | 70133 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณฯ |
| Publisher | ศูนย์หนังสือมศป. |
| Accession date | 030505 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 1105 |
| ผู้วิเคราะห์รายการ | vip 1105 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 01/02/2007 | 350.00 | HF 5415 L35E 2003 | FCD054661 | 09/06/2008 | CD.No.958 | 10/02/2017 | CD/DVD (Accompanying Material) | CD-ROM | ||||
| CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 01/02/2007 | 350.00 | HF 5415 L35E 2003 | FCD054662 | 09/06/2008 | CD.No.959 | 10/02/2017 | CD/DVD (Accompanying Material) | CD-ROM | ||||
| CD/DVD (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 25/08/2005 | 0.00 | HF 5415 L35E 2003 | VE000770 | 25/08/2005 | 10/02/2017 | CD/DVD | ||||||
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 05/08/2005 | 0.00 | HF 5415 L35E 2003 | B005243 | 09/11/2005 | 10/02/2017 | General Book |