Essentials of marketing / (Record no. 92136)
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000 -LEADER | |
---|---|
fixed length control field | 01673nam a2200361 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170415123040.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050805s2003 at eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0324113900 |
Terms of availability | 350 Bht |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
-- | SPU-CHN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | L35E 2003 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lamb, Charles W |
9 (RLIN) | 69964 |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing / |
Statement of responsibility, etc. | Charles W. Lamb |
Medium | [book] |
250 ## - EDITION STATEMENT | |
Edition statement | 3 rd ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Australia : |
Name of publisher, distributor, etc. | Thomson, |
Date of publication, distribution, etc. | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 601 P : |
Other physical details | Col.ill ; |
Dimensions | 28 cm + |
Accompanying material | CD-ROM |
449 #0 - DEPARTMENT | |
Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Icludes glassary and index |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1 The world of marketing--Part 2 Analyzing marketing opportunities--Part 3 Product and distribution decisions--Part 4 Promotion and pricing decisions |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MARKETING |
9 (RLIN) | 34000 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MARKETING |
General subdivision | MANAGEMENT |
9 (RLIN) | 34112 |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hair, Joseph F. |
9 (RLIN) | 69965 |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | McDaniel, Carl |
9 (RLIN) | 70133 |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | บรรณฯ |
Publisher | ศูนย์หนังสือมศป. |
Accession date | 030505 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Book |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | nip 1105 |
ผู้วิเคราะห์รายการ | vip 1105 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
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CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 01/02/2007 | 350.00 | HF 5415 L35E 2003 | FCD054661 | 09/06/2008 | CD.No.958 | 10/02/2017 | CD/DVD (Accompanying Material) | CD-ROM | ||||
CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 01/02/2007 | 350.00 | HF 5415 L35E 2003 | FCD054662 | 09/06/2008 | CD.No.959 | 10/02/2017 | CD/DVD (Accompanying Material) | CD-ROM | ||||
CD/DVD (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 25/08/2005 | 0.00 | HF 5415 L35E 2003 | VE000770 | 25/08/2005 | 10/02/2017 | CD/DVD | ||||||
General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 05/08/2005 | 0.00 | HF 5415 L35E 2003 | B005243 | 09/11/2005 | 10/02/2017 | General Book |