Advertising :
Wells, William, 1926-
Advertising : principles & practice / [book] William Wells, John Burnett, Sandra Morarity. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xviii, 562 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Advertising foundations and environment Advertising background, planning and strategy Advertising media
0130835714 562 Bht (บริจาค) 0130872180
ADVERTISING.
HF 5823 / W44A 2000
Advertising : principles & practice / [book] William Wells, John Burnett, Sandra Morarity. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xviii, 562 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Advertising foundations and environment Advertising background, planning and strategy Advertising media
0130835714 562 Bht (บริจาค) 0130872180
ADVERTISING.
HF 5823 / W44A 2000