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Wells, William, 1926-

Advertising : principles & practice / [book] William Wells, John Burnett, Sandra Morarity. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xviii, 562 p. : ill. ; 28 cm.

Includes bibliographical references and index.

Advertising foundations and environment Advertising background, planning and strategy Advertising media

ISBN: 0130835714 562 Bht (บริจาค) 0130872180

Subjects--Topical Terms:
ADVERTISING.

LC Class. No.: HF 5823 / W44A 2000