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Consumer behavior : building market strategy / [book] Del I. Hawkins...[et al.] - 9th ed. - Boston : Mc Graw-hill, 2004 - 790 p : ill.

consumer behavior and marketing strategy External influences The changing America society : Values

ISBN: 0071240403

Subjects--Topical Terms:
MARKET SURVEYS
CONSUMER BEHAVIOR

LC Class. No.: HF 5415.33 / C66 2004