Normal view MARC view ISBD view

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004. - xviii, 652 p. : ill., map ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0131138650

Subjects--Topical Terms:
PROFESSIONS--MARKETING.
SERVICE INDUSTRIES--MARKETING.

LC Class. No.: HF 5415.122 / L68S 2004