MARC details
000 -LEADER |
fixed length control field |
aam a22 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200527152207.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200527b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292314969 |
Terms of availability |
1230 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SPU |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
SPU_CHN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD 69.B7 |
Item number |
K48S 2020 |
100 0# - MAIN ENTRY--PERSONAL NAME |
9 (RLIN) |
121456 |
Personal name |
Keller, Kevin Lane, |
Dates associated with a name |
1956- |
245 ## - TITLE STATEMENT |
Title |
Strategic brand management: Building, measuring, and managing brand equity / |
Statement of responsibility, etc. |
Kevin Lane Keller & Vanitha Swaminathan |
246 ## - VARYING FORM OF TITLE |
Title proper/short title |
Strategic brand management |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow : |
Name of publisher, distributor, etc. |
Pearson Education Limited, |
Date of publication, distribution, etc. |
2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
621 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
PART I : Opening Perspectives p.31-66 |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
PART II : Developing a Brand Strategy p.67-140 |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
PART III : Designing and lmplementing Brand Marketing Programs p.141-326 |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
PART IV : Measuaring and Interpreting Brand Performance p.327-424 |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
PART V : Growing and Sustaining Brand Equity p.425-578 |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
PART VI : Closing Perspectives p.579 |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
121457 |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
MANAGEMENT |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
51706 |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
49600 |
Topical term or geographic name entry element |
PRODUCT MANAGEMENT |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
237270 |
Topical term or geographic name entry element |
BRAND MANAGEMENT |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
34112 |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
160068 |
Topical term or geographic name entry element |
BRANDING (MARKETING) |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
237269 |
Personal name |
Vanitha Swaminathan |
Relator term |
Co-author |
850 ## - HOLDING INSTITUTION |
Holding institution |
SPU |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
General Book |
998 ## - STAFF NAME (SPU) |
ผู้วิเคราะห์รายการ |
monthira 270520 |
ผู้ลงรายการ |
tanuchcha 270520 |