MARC details
| 000 -LEADER |
|---|
| fixed length control field |
aam a22 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200527152207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200527b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292314969 |
| Terms of availability |
1230 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 69.B7 |
| Item number |
K48S 2020 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
121456 |
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic brand management: Building, measuring, and managing brand equity / |
| Statement of responsibility, etc. |
Kevin Lane Keller & Vanitha Swaminathan |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Strategic brand management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Pearson Education Limited, |
| Date of publication, distribution, etc. |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
621 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART I : Opening Perspectives p.31-66 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART II : Developing a Brand Strategy p.67-140 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART III : Designing and lmplementing Brand Marketing Programs p.141-326 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART IV : Measuaring and Interpreting Brand Performance p.327-424 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART V : Growing and Sustaining Brand Equity p.425-578 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PART VI : Closing Perspectives p.579 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
121457 |
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| General subdivision |
MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
51706 |
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
49600 |
| Topical term or geographic name entry element |
PRODUCT MANAGEMENT |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
237270 |
| Topical term or geographic name entry element |
BRAND MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
34112 |
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
160068 |
| Topical term or geographic name entry element |
BRANDING (MARKETING) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
237269 |
| Personal name |
Vanitha Swaminathan |
| Relator term |
Co-author |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General Book |
| 998 ## - STAFF NAME (SPU) |
|---|
| ผู้วิเคราะห์รายการ |
monthira 270520 |
| ผู้ลงรายการ |
tanuchcha 270520 |