Strategic brand management: Building, measuring, and managing brand equity / Kevin Lane Keller & Vanitha Swaminathan
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292314969
- Strategic brand management
- HD 69.B7 K48S 2020
Contents:
PART I : Opening Perspectives p.31-66
PART II : Developing a Brand Strategy p.67-140
PART III : Designing and lmplementing Brand Marketing Programs p.141-326
PART IV : Measuaring and Interpreting Brand Performance p.327-424
PART V : Growing and Sustaining Brand Equity p.425-578
PART VI : Closing Perspectives p.579
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 69.B7 K48S 2020 (Browse shelf(Opens below)) | Available | B009182 |
Total holds: 0
PART I : Opening Perspectives p.31-66
PART II : Developing a Brand Strategy p.67-140
PART III : Designing and lmplementing Brand Marketing Programs p.141-326
PART IV : Measuaring and Interpreting Brand Performance p.327-424
PART V : Growing and Sustaining Brand Equity p.425-578
PART VI : Closing Perspectives p.579
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