Marketing for hospitality and tourism / (Record no. 74527)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01296nam a2200325 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210193038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041012s2003 us eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131200577 |
| Terms of availability | 980 Bht. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3.M3 |
| Item number | K67M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc. | Philip Kotler, John Bower, James Makens |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 893 p : |
| Other physical details | Col.illus ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : marketing for hospitality and tourism |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Service characteristics of hospitality and tourism marketing |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The role of marketing in strategic planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HOSPITALITY INDUSTRY |
| General subdivision | MARKETING |
| 9 (RLIN) | 51434 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM |
| General subdivision | MARKETING |
| 9 (RLIN) | 51467 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John |
| 9 (RLIN) | 88238 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James |
| 9 (RLIN) | 88239 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ. เตือนใจ |
| Publisher | พี.บี.ฟอร์บุ๊คส์ |
| Accession date | 070904 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Niparat 0904 |
| ผู้วิเคราะห์รายการ | Viparat 1004 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 15/09/2005 | 1075.00 | TX 911.3.M3 K67M | B005341 | 15/09/2005 | 10/02/2017 | General Book |