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Marketing for hospitality and tourism / Philip Kotler, John Bower, James Makens [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2003Edition: 3rd edDescription: xvii, 893 p : Col.illus ; 25 cmISBN: - 0131200577
- TX 911.3.M3 K67M
Contents:
Introduction : marketing for hospitality and tourism
Service characteristics of hospitality and tourism marketing
The role of marketing in strategic planning
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | TX 911.3.M3 K67M (Browse shelf(Opens below)) | Available | B005341 |
Total holds: 0
Includes index
Introduction : marketing for hospitality and tourism
Service characteristics of hospitality and tourism marketing
The role of marketing in strategic planning
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