Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0073101265 (alk. paper)
- 9780073101262 (alk. paper)
- HF 5823 B44A 2007
Contents:
Part One Integrated marketing communications
Part Two Integrated marketing program situation analysis
Part Three Analyzing the communication process
Part Four Objectives and budeting for integrated marketing communications programs
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 B44A 2007 (Browse shelf(Opens below)) | C.1 | Available | F057031 | |||
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 B44A 2007 (Browse shelf(Opens below)) | C.2 | Available | E104408 |
Total holds: 0
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HF 5823 B44A 2004 Advertising and promotion : | HF 5823 B44A 2004 Advertising and promotion : | HF 5823 B44A 2007 Advertising and promotion : | HF 5823 B44A 2007 Advertising and promotion : | HF 5823 B44A 2015 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 B44I 1990 Introduction to advertising and promotion management / | HF 5823 B44I 1995 Introduction to advertising and promotion : |
Includes glossary and index
Part One Integrated marketing communications
Part Two Integrated marketing program situation analysis
Part Three Analyzing the communication process
Part Four Objectives and budeting for integrated marketing communications programs
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