Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0132336227
- 9780132336222
- HD 69.B7 K44S 2008
Contents:
Opening perspectives
Identifying and establishing brand positioning and values
Planning and implementing brand marketing programs
Closing perspectives
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
![]() |
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.1 | Checked out | 05/09/2024 | F057312 | ||
![]() |
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | Available | B006807 | ||||
![]() |
SPU Library, Chonburi campus | General Books (ENGLISH) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.2 | Available | BG001463 |
Total holds: 0
Browsing SPU Library, Bangkok (Main Campus) shelves Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
HD69.B7 K44S 2003 Strategic brand management : | HD 69.B7 K44S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD 69.B7 K44S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD 69.B7 K44S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD 69.B7 K44S 2013 Strategic brand management : | HD 69.B7 K52B 2000 The brand mindset | HD 69.B7 K86U 2002 Unique now...or never |
Includes bibliographical references and index.
Opening perspectives
Identifying and establishing brand positioning and values
Planning and implementing brand marketing programs
Closing perspectives
There are no comments on this title.
Log in to your account to post a comment.