Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0132336227
- 9780132336222
- HD 69.B7 K44S 2008
Contents:
Opening perspectives
Identifying and establishing brand positioning and values
Planning and implementing brand marketing programs
Closing perspectives
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.1 | Checked out | 05/09/2024 | F057312 | ||
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | Available | B006807 | ||||
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SPU Library, Chonburi campus | General Books (ENGLISH) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.2 | Available | BG001463 |
Total holds: 0
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
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HD 69.B7 D56N 2016 Nation branding: Concepts, issues, practice / | HD 69.B7 I52L 2007 Living the brand how to transform every member of your organization into a brand champion / | HD 69.B7 I58C 1997 corporate brand | HD 69.B7 K44S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD 69.B7 K44S 2008 Strategic brand management : building, measuring, and managing brand equity / | HD 69.B7 K48S 2020 Strategic brand management: Building, measuring, and managing brand equity / | HD 69.B7 L56B 2005 Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / |
Includes bibliographical references and index.
Opening perspectives
Identifying and establishing brand positioning and values
Planning and implementing brand marketing programs
Closing perspectives
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