Integrated advertising promotion&marketing communications / Kenneth E. Clow [book]
Material type: TextPublication details: Upper Saddle River, NJ. : Pearson, 2002Description: xxvi, 638 p. : ill. ; 25 cm.+ 1 CD-ROMISBN:- 0130175781
- HF 5415.123 C56I 2002
Contents:
Introduction and social issues
The integrated communications foundation
Advertising
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds | |
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CD/DVD (Accompanying Material) | SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.123 C56I 2002 (Browse shelf(Opens below)) | Available | GE0691 | |||||
CD/DVD | SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | CD E 0804 (Browse shelf(Opens below)) | Available | มี CD - ROM | VE001328 | ||||
CD/DVD | SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | CD E 0800 (Browse shelf(Opens below)) | C.1 | Available | มี CD - ROM | VE001316 | |||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 C56I 2002 (Browse shelf(Opens below)) | C.1 | Available | BG001742 | ||||
CD/DVD | SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | CD E 0800 (Browse shelf(Opens below)) | C.2 | Available | มี CD - ROM | VE001317 | |||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 C56I 2002 (Browse shelf(Opens below)) | C.2 | Available | BG001743 | ||||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 C56I 2002 (Browse shelf(Opens below)) | C.3 | Available | B007773 |
Total holds: 0
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HF 5415.123 C46I 2014 Integrated advertising promotion and marketing communications / | HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / | HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / | HF 5415.123 C56I 2002 Integrated advertising promotion&marketing communications / | HF 5415.123 C56I 2004 Integrated advertising promotion&marketing communications / | HF 5415.123 C56I 2018 Integrated advertising, promotion, and marketing communications / | HF 5415.123 D69V 2000 Value-based marketing : marketing strategies for corporate growth and shareholder value |
Includes index
Introduction and social issues
The integrated communications foundation
Advertising
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