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Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell
Material type:
TextPublication details: Los Angeles : Sage, 2017Edition: 4th edDescription: xvii, 391 pages ; 26 cmISBN: - 9781473973442
- HF 5415.1263 B73B 2017
Contents:
Fundamentals of Business-to-Business Marketing
Business-to-Business Marketing Analysis and Strategy
Communicating and Interacting with Customers
Managing Marketing Processes
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | Course reserves | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1263 B73B 2017 (Browse shelf(Opens below)) | Available | F067991 |
Total holds: 0
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| HF 5415.126 S76D 2003 The definitive guide to direct and interactive marketing : | HF 5415.12615 ล437ต 2556 ตาดู หูฟัง สมองซื้อ มือจ่าย / | HF 5415.1263 A52B 1999 Business market management : uderstanding, creatin | HF 5415.1263 B73B 2017 Business-to-business marketing / | HF 5415.1263 F64M 2018 Marketing and supply chain management : | HF 5415.1263 F86 2004 Fundamentals of business marketing education : | HF 5415.1263 G46B 2007 Business marketing : |
Includes bibliographical references and index.
Fundamentals of Business-to-Business Marketing
Business-to-Business Marketing Analysis and Strategy
Communicating and Interacting with Customers
Managing Marketing Processes
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