Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0131202065
- HF 5823 W44A 2003
Contents:
Part I Advertising foundations and environment
part II Advertising background planning and strategy
Parat III Advertising media
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 W44A 2003 (Browse shelf(Opens below)) | Available | B004807 |
Total holds: 0
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HF 5823 W44A 1998 Advertising : | HF 5823 W44A 2000 Advertising : | HF 5823 W44A 2000 Advertising : | HF 5823 W44A 2003 Advertising : | HF 5823 W44A 2003 Advertising : | HF 5823 W44A 2006 Advertising : | HF 5823 W44A 2006 Advertising : |
Includes appendix glossary and index
Part I Advertising foundations and environment
part II Advertising background planning and strategy
Parat III Advertising media
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