Digital Marketing: Strategy, Implementation and practice / Dave Chaffey and Fiona Ellis-Chadwick
Material type:
TextPublication details: Harlow : Pearson, 2019Edition: 7th edDescription: XXX, 545 p. : ill. ; 26 cmISBN: - 9781292241579
- HF 5415.1265 C42D 2019
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.1265 C42D 2019 (Browse shelf(Opens below)) | Available | B009149 |
Part 1 Digital marketing fundamentals page 2-3 -- Introducing digital marketing page 4-45 -- Online marketplace analysis: micro-environment page 46-90 -- The digital macro-environment page 91-133 -- Part 2 Digital marketing strategy development page 134-135 -- Digital marketing strategy page 136-188 -- Digital media and the marketing mix page 189-232 -- Relationship marketing using digital platforms page 233-281 -- Part 3 Digital marketing: implementation and practice page 282-283 -- Delivering the digital customer experience page 284-351 -- Campaign planning for digital media page 352-395 -- Marketing communications using digital media channels page 396-460 -- Evaluation and improvement of digital channel performance page 461-502
There are no comments on this title.