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Customer relationship management : a databased approach / V. Kumar and Werner J. Reinartz [book] by
Material type: Text Text; Format: print
Publication details: Hoboken : John Wiley & Sons, 2006
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.5 K85C 2006.

Customer relationship management : a people, process, and technology approach / William P. Wagner [book] by
Material type: Text Text; Format: print
Publication details: Boston, Mass. : Thompson Course Technology, 2007
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.5 W33C 2007.

Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund [book] by
Material type: Text Text; Format: print
Publication details: Hoboken : Wiley, 2003
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.55 Z68C 2003.

Customer relationship management / Ed Peelen. [book] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : FT Prentice Hall, 2005
Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5415.5 P43C 2005. SPU Library, Chonburi campus (2)Call number: HF 5415.5 P43C 2005, ...

Customer relationship management: Concepts and technologies / Francis Buttle & Stan Maklan, author by
Edition: 3th ed.
Material type: Text Text; Format: print
Publication details: London : Routledge, Taylor & Francis, 2015
Other title:
  • Customer relationship management
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.5 B87C 2015.

Customer Service : Skills for Success / Robert W. Lucas by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, 2019
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.5 L82C 2019.

Performance driven CRM by
Material type: Text Text
Publication details: Ontario: John Wiley and Sons, 2002
Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5415.5 B76P 2002.

Principles of customer relationship management / Roger J. Baran [book] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, 2008
Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5415.55 B37P 2008. SPU Library, Chonburi campus (1)Call number: HF 5415.5 .B37C 2008.

The Competitive Advantage of Customer Centricity / Sathit Parniangtong by
Material type: Text Text; Format: print ; Literary form: Not fiction
Other title:
  • The Competitive Advantage of Customer Centricity: Using Customer Centricity To Deliver Sustainable Success
Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HD 38.5 S27T 2012.

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / John Freeland by
Material type: Text Text; Format: print
Publication details: New york : McGraw-Hill, 2003
Dissertation note: Includes bibliographical references and index
Availability: Items available for loan: SPU Library, Chonburi campus (2)Call number: HF 5415.5 F73U 2003, ...

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