Normal view MARC view ISBD view

Peelen, Ed.

Customer relationship management / [book] Ed Peelen. - Harlow, England : FT Prentice Hall, 2005 - xvi, 433 p. : ill. ; 25 cm.

Includes bibliographical references and index

Strategy and organisation of CRM Analytical CRM Operational CRM CRM systems and their implementation

ISBN: 027368177X 433 Bht (บริจาค)

Subjects--Topical Terms:
CUSTOMER RELATIONS--MANAGEMENT.

LC Class. No.: HF 5415.5 / P43C 2005