Social media marketing /
Tuten, Tracy L.
Social media marketing / Tracy L. Tuten & Michael R. Solomon, author - 2nd ed. - Los Angeles : Sage, 2015 - xiv, 332 p. : ill ; 23 cm.
Includes bibliographical references and index
The horizontal revolution page 3-42 - - Social media marketing strategy page 43-76 - - Social consumer page 77-106 - - Network structure and group influence in social media page 107-138 Social community page 139-164 - - Social publishing page 165-200 - - Social entertainment page 201-232 - -Social commerce page 233-264 Social media for consumer insight page 265-288 - - Social media metrics page 289-314 - -Case page 315-320
9781473913011 3200
SOCIAL MEDIA--ECONOMIC ASPECTS
ONLINE SOCIAL NETWORKS--ECONOMIC ASPECTS
INTERNET MARKETING
HF 5415.1265 / T87S 2015
Social media marketing / Tracy L. Tuten & Michael R. Solomon, author - 2nd ed. - Los Angeles : Sage, 2015 - xiv, 332 p. : ill ; 23 cm.
Includes bibliographical references and index
The horizontal revolution page 3-42 - - Social media marketing strategy page 43-76 - - Social consumer page 77-106 - - Network structure and group influence in social media page 107-138 Social community page 139-164 - - Social publishing page 165-200 - - Social entertainment page 201-232 - -Social commerce page 233-264 Social media for consumer insight page 265-288 - - Social media metrics page 289-314 - -Case page 315-320
9781473913011 3200
SOCIAL MEDIA--ECONOMIC ASPECTS
ONLINE SOCIAL NETWORKS--ECONOMIC ASPECTS
INTERNET MARKETING
HF 5415.1265 / T87S 2015