Social media marketing / (Record no. 177790)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01172nam a2200313 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180913102848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160122s2015 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473913011 |
| Terms of availability | 3200 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | T87S 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy L. |
| 9 (RLIN) | 215494 |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing / |
| Statement of responsibility, etc. | Tracy L. Tuten & Michael R. Solomon, author |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 332 p. : |
| Other physical details | ill ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The horizontal revolution page 3-42 - - Social media marketing strategy page 43-76 - - Social consumer page 77-106 - - Network structure and group influence in social media page 107-138 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social community page 139-164 - - Social publishing page 165-200 - - Social entertainment page 201-232 - -Social commerce page 233-264 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social media for consumer insight page 265-288 - - Social media metrics page 289-314 - -Case page 315-320 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOCIAL MEDIA |
| General subdivision | ECONOMIC ASPECTS |
| 9 (RLIN) | 182909 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ONLINE SOCIAL NETWORKS |
| General subdivision | ECONOMIC ASPECTS |
| 9 (RLIN) | 189382 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 9 (RLIN) | 46868 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R. |
| 9 (RLIN) | 70131 |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0116 |
| ผู้วิเคราะห์รายการ | took 0116 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 22/01/2016 | 3200.00 | HF 5415.1265 T87S 2015 | B008784 | 01/04/2017 | 10/02/2017 | General Book |