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Social media marketing / Tracy L. Tuten & Michael R. Solomon, author
Material type:
TextPublication details: Los Angeles : Sage, 2015Edition: 2nd edNotes: Includes bibliographical references and indexDescription: xiv, 332 p. : ill ; 23 cmISBN: - 9781473913011
- HF 5415.1265 T87S 2015
Contents:
The horizontal revolution page 3-42 - - Social media marketing strategy page 43-76 - - Social consumer page 77-106 - - Network structure and group influence in social media page 107-138
Social community page 139-164 - - Social publishing page 165-200 - - Social entertainment page 201-232 - -Social commerce page 233-264
Social media for consumer insight page 265-288 - - Social media metrics page 289-314 - -Case page 315-320
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.1265 T87S 2015 (Browse shelf(Opens below)) | Available | B008784 |
Total holds: 0
Includes bibliographical references and index
The horizontal revolution page 3-42 - - Social media marketing strategy page 43-76 - - Social consumer page 77-106 - - Network structure and group influence in social media page 107-138
Social community page 139-164 - - Social publishing page 165-200 - - Social entertainment page 201-232 - -Social commerce page 233-264
Social media for consumer insight page 265-288 - - Social media metrics page 289-314 - -Case page 315-320
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