Essentials of Marketing /
Blythe, Jim
Essentials of Marketing / Jim Blythe and Jane Martin - 6th ed. - Harlow : Pearson Education, 2016 - xviii, 350 p. : ill. ; 26 cm.
What do marketers do? The marketing environment Consumer and buyer behaviour Segmentation, targeting and positioning Market research
9781292098449 1210
MARKETING
MARKETING--MANAGEMENT
MARKETING--PLANNING
HF 5415 / B59E 2016
Essentials of Marketing / Jim Blythe and Jane Martin - 6th ed. - Harlow : Pearson Education, 2016 - xviii, 350 p. : ill. ; 26 cm.
What do marketers do? The marketing environment Consumer and buyer behaviour Segmentation, targeting and positioning Market research
9781292098449 1210
MARKETING
MARKETING--MANAGEMENT
MARKETING--PLANNING
HF 5415 / B59E 2016