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Blythe, Jim

Essentials of Marketing / Jim Blythe and Jane Martin - 6th ed. - Harlow : Pearson Education, 2016 - xviii, 350 p. : ill. ; 26 cm.

What do marketers do? The marketing environment Consumer and buyer behaviour Segmentation, targeting and positioning Market research

ISBN: 9781292098449 1210

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT
MARKETING--PLANNING

LC Class. No.: HF 5415 / B59E 2016