Essentials of Marketing / (Record no. 185070)
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000 -LEADER | |
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fixed length control field | aam a22 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SPU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190201145734.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170817b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292098449 |
Terms of availability | 1210 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | SPU_CHN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415 |
Item number | B59E 2016 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
9 (RLIN) | 90811 |
Personal name | Blythe, Jim |
245 ## - TITLE STATEMENT | |
Title | Essentials of Marketing / |
Statement of responsibility, etc. | Jim Blythe and Jane Martin |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson Education, |
Date of publication, distribution, etc. | 2016 |
Place of publication, distribution, etc. | Harlow : |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 350 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | What do marketers do? |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | The marketing environment |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Consumer and buyer behaviour |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Segmentation, targeting and positioning |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Market research |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 34000 |
Topical term or geographic name entry element | MARKETING |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 34112 |
Topical term or geographic name entry element | MARKETING |
General subdivision | MANAGEMENT |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 114322 |
Topical term or geographic name entry element | MARKETING |
General subdivision | PLANNING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 224859 |
Personal name | Martin, Jane |
Relator term | Co-author |
850 ## - HOLDING INSTITUTION | |
Holding institution | SPU |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | General Book |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | monthira 170817 |
ผู้วิเคราะห์รายการ | monthira 170817 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 17/08/2017 | 1210.00 | HF 5415 B59E 2016 | B008906 | 20/03/2019 | 17/08/2017 | General Book |