Essentials of Marketing / Jim Blythe and Jane Martin
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781292098449
- HF 5415 B59E 2016
Contents:
What do marketers do?
The marketing environment
Consumer and buyer behaviour
Segmentation, targeting and positioning
Market research
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415 B59E 2016 (Browse shelf(Opens below)) | Available | B008906 |
Total holds: 0
What do marketers do?
The marketing environment
Consumer and buyer behaviour
Segmentation, targeting and positioning
Market research
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