Marketing Strategy & Competitive Positioning /
Hooley, Graham
Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud - 5th edition - Harlow, England : Pearson Education, 2012 - xv, 578 pages : illustrations ; 27 cm + 1 CD-ROM
Includes index
Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
9780273740933
MARKETING--MANAGEMENT
TARGET MARKETING
POSITIONING (MARKETING)
MARKETING STRATEGY
HF 5415.127 / H66M 2012
Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud - 5th edition - Harlow, England : Pearson Education, 2012 - xv, 578 pages : illustrations ; 27 cm + 1 CD-ROM
Includes index
Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions
9780273740933
MARKETING--MANAGEMENT
TARGET MARKETING
POSITIONING (MARKETING)
MARKETING STRATEGY
HF 5415.127 / H66M 2012