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Hooley, Graham

Marketing Strategy & Competitive Positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud - 5th edition - Harlow, England : Pearson Education, 2012 - xv, 578 pages : illustrations ; 27 cm + 1 CD-ROM

Includes index

Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions

ISBN: 9780273740933

Subjects--Topical Terms:
MARKETING--MANAGEMENT
TARGET MARKETING
POSITIONING (MARKETING)
MARKETING STRATEGY

LC Class. No.: HF 5415.127 / H66M 2012