Marketing Strategy & Competitive Positioning / (Record no. 207340)
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000 -LEADER | |
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fixed length control field | 01234nam a22003377a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SPU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20221210113413.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221210s2012 enka|||| |||| 00| 0 tha d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780273740933 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | main |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.127 |
Item number | H66M 2012 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
9 (RLIN) | 224872 |
Personal name | Hooley, Graham |
245 ## - TITLE STATEMENT | |
Title | Marketing Strategy & Competitive Positioning / |
Statement of responsibility, etc. | Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud |
250 ## - EDITION STATEMENT | |
Edition statement | 5th edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow, England : |
Name of publisher, distributor, etc. | Pearson Education, |
Date of publication, distribution, etc. | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 578 pages : |
Other physical details | illustrations ; |
Dimensions | 27 cm + |
Accompanying material | 1 CD-ROM |
449 ## - DEPARTMENT | |
Department name | บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | MARKETING |
General subdivision | MANAGEMENT |
9 (RLIN) | 34000 |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 49197 |
Topical term or geographic name entry element | TARGET MARKETING |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 224874 |
Topical term or geographic name entry element | POSITIONING (MARKETING) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 224875 |
Topical term or geographic name entry element | MARKETING STRATEGY |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 224876 |
Personal name | Piercy, Nigel F. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
9 (RLIN) | 224877 |
Personal name | Nicoulaud, Brigitte |
850 ## - HOLDING INSTITUTION | |
Holding institution | SPU |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | บริจาค |
Accession date | 210922 |
Barcode | F068802 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | General Book |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | jirawan 1222 |
ผู้วิเคราะห์รายการ | jirawan 1222 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
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General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 10/12/2022 | HF 5415.127 H66M 2012 | F068802 | 27/12/2022 | 10/12/2022 | General Book | |||||
CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 10/12/2022 | HF 5415.127 H66M 2012 | FCD068802 | 10/12/2022 | 10/12/2022 | CD/DVD (Accompanying Material) | CD.No.1933 |