Marketing Strategy & Competitive Positioning / (Record no. 207340)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01234nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221210113413.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221210s2012 enka|||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273740933 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.127 |
| Item number | H66M 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 224872 |
| Personal name | Hooley, Graham |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy & Competitive Positioning / |
| Statement of responsibility, etc. | Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 578 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm + |
| Accompanying material | 1 CD-ROM |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. บริหารธุรกิจ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Strategy -- Competitive Market Analysis -- Identifying Current and Future Competitive Positions -- Competitive Positioning Strategies -- Implementing the Strategy -- Conclusions |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34000 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 49197 |
| Topical term or geographic name entry element | TARGET MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 224874 |
| Topical term or geographic name entry element | POSITIONING (MARKETING) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 224875 |
| Topical term or geographic name entry element | MARKETING STRATEGY |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 224876 |
| Personal name | Piercy, Nigel F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 224877 |
| Personal name | Nicoulaud, Brigitte |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 210922 |
| Barcode | F068802 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 1222 |
| ผู้วิเคราะห์รายการ | jirawan 1222 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 10/12/2022 | HF 5415.127 H66M 2012 | F068802 | 27/12/2022 | 10/12/2022 | General Book | |||||
| CD/DVD Accompanying Materials | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 5: CD/DVD Accompany | 10/12/2022 | HF 5415.127 H66M 2012 | FCD068802 | 10/12/2022 | 10/12/2022 | CD/DVD (Accompanying Material) | CD.No.1933 |